When I started TAP in 2002 the aim was simple. To create an agency culture that I wanted to work in with good people, great clients and a supportive working environment. An environment that attracts talented, like-minded people who want to concentrate their energy on clients and achieving rather than playing company politics (we don’t do politics).
So that is our reason for being and I am delighted to say that we have a team at TAP that has the ability to make a real difference to our clients. This approach and collective experience has also helped us develop an extensive global network of content generators and marketing specialists, enabling us to offer an accurate and creative approach to regional requirements.
Over the last 30+ years we have seen amazing change in the agency world. Historically a good creative idea would win and retain you the business. Now through technology the world is so much more accountable and that good creative concept is tracked along the whole messaging journey through to a sale. As well as this accountability, the whole way of reaching people has changed beyond all recognition. This has bought a new set of challenges because your messaging can easily be presented to the right audience, in the right environment and at the right time, but it has to appeal and generate engagement.
So, this is where we start, with the engaging content.
Anyway, there is far more to TAP than just me. We thought that it might be more interesting to ask other members of the team why TAP is important to them.
Duncan Murray-Clarke
Shaun Cooper
Head of Insight
"Having worked at a few agencies, TAP is different. Being independent and Client driven, the entire team work seamlessly together to create and produce ideas that work quickly in the real world.
Duncan the founder, genuinely cares about the team, our Clients and the development of the business. It might be old fashioned, but too often you can lose sight of who matters most and why we love getting out of bed Monday to Friday."
Michell Coupar
Accounts
"Each day is different at TAP, we have a great team of supportive staff here, and I’m lucky to be part of it.
TAP has a unique market within the agriculture sector, which is a pleasure to work in. I learn something new pretty much every day, and am building on my accounting experience rapidly!"
Emily McCaver
Account Executive Content
"One of the best things about working with TAP is the incredible team! I feel really lucky to work on such a wide range of interesting projects with a variety of interesting people from all over the world.
I enjoy discovering all the incredible improvements going on in agriculture right now. Working for TAP allows me not only to learn about new innovations but also to work on projects to share them with a wider audience.
From sustainable chemistry to drone technology, my position at TAP allows me to learn about the future of farming while also providing opportunities to improve my own abilities through training and mentoring."
Jenny Green
"I really enjoy working for TAP as I get to indulge my two great passions- my love of all things creative and the world of agriculture. We get to work on UK and worldwide projects and I really get a kick out of seeing our projects come to life – it sounds like a cliché but there are really no two days the same here.
To top it all off, we have a really talented team at TAP – not only are they are great fun to be around, but the results produced when we work together on projects is fantastic!
